Actively involving farmers in the production chain and giving them premiums deserves appreciation. But how effectively can a company portray this to the consumers? What can be done to improve the flow of information from farmers to consumers? We have answers to all these questions.
Let’s have a look at a company which integrated their nutmeg supply chain with our blockchain based traceability system.
The Company
The Rotterdam based company have been active in the herbs and spices sector for over 100 years. The company supplies the highest quality herbs and spices and has a unique and long lasting cooperation with local farmers from where they get the best ingredients from the countries of origin. As it keeps the entire chain in its own hands, they have a fair, transparent and sustainable chain from farmer to consumer.
Key Stats
100+ years of experience
2200+ trained farmers
Active in 30+ countries
510+ skilled colleagues
$163.79 million in annual sales
The Pain
The company faced major problems with their supply chain mapping because they couldn’t possibly determine how many members were in the chain. There remained an unexplained discrepancy in their supply chain due to the fact that they had no direct contact with farmers and suppliers. Despite giving their farmers premiums, they could not display them to the public. Their goal through this project was to bring traceability to their supply chain and transparency to their customers.
The company proposed the following key objectives:
Get a better understanding of their supply chain
Support claims with valid evidence
Present a farm-to-fork story to the customer